Look through recent issues (print or online) of Bloomberg Businessweek, Fortune, or other business publications for an article that describes how an executive’s conclusions about his or her company’s current situation or future opportunities led to changes in policy, plans, or products. Construct an outline of the material, first using a direct approach and then using an indirect approach. Which approach do you think the executive would use when reporting these conclusions to stockholders? To other senior managers?

Explain your answers.