For the ______ criteria to be met when evaluating segment attractiveness, the consumer must know the product

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For the ______ criteria to be met when evaluating segment attractiveness, the consumer must know the product or service exists, understand what it can do for him or her, and recognize how to buy it.

a. Substantial

b. Identifiable

c. Reachable

d. Responsive

e. Profitable

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:47 AM

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For the ______ criteria to be met when evaluating segment attractiveness, the consumer must know the product

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Marketing

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