Go to LOral Canada website (http://www.lorealparis.ca/en/home.html) and try to describe the segmentation approach they use to group

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Go to L’Oréal Canada website (http://www.lorealparis.ca/en/home.html) and try to describe the segmentation approach they use to group customers. Try to apply the vocabulary presented in this chapter to describe their segmentation strategy. Then click on “Skincare”, then “brand portfolio”, and finally “ReFinish” – who do you think is the target market for their “ReFinish Micro-Dermabrasion system”?  How would you describe L’Oréal’s product positioning in Canada?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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