How can buyer attitudes about a products country of origin affect marketing strategy?

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How can buyer attitudes about a product’s country of origin affect marketing strategy?

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Nov 03, 2018 12:54 PM

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How can buyer attitudes about a products country of origin affect marketing strategy?

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If buyers feel positive about a country a company should consider playing up the countryoforigin in ...View the full answer

Global Marketing

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