Identify and explain the ways in which the design of a market research study could reduce the
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Identify and explain the ways in which the design of a market research study could reduce the reliability and validity of the study. Can a market research study that has high reliability lack validity? Can a study that has high validity lack reliability? Explain your answers.
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A poorly designed market research study could reduce reliability and validity in a number of ways Th...View the full answer
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