Explain some of the problems and challenges market researchers face in the data analysis and interpretation stage

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Explain some of the problems and challenges market researchers face in the data analysis and interpretation stage of the marketing research process. Should they report these problems when presenting their research report? Why or why not?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:14 AM

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Explain some of the problems and challenges market researchers face in the data analysis and interpretation stage

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It is important for market researchers to analyse and interp...View the full answer

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