List the bases that can be used to segment a market for a product or service. Which

Question:

List the bases that can be used to segment a market for a product or service. Which of these bases is considered to be the most difficult to use and which is the easiest? Why?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For answer-question

Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

See More Books

Question Posted: May 27, 2019 10:10 AM

See More Questions

Explain the difference between positioning and a positioning statement. Why do you think marketers find market positioning one of the most difficult aspects of the STP process? How can marketers try...
Briefly describe the steps in the marketing research process. Explain why it is important to clearly define the problem and research objectives from the very outset of the process.
Identify and discuss the factors that influence the adoption of new products.
1. Prepare program using threads in java that can print 10 times the numbers 1,2,3,4,5 in a series. 2. Prepare program using threads and a semaphore in java that can print the numbers 1,2,3,4,5 in a...
Find a function whose derivative is (a) 2x (b) sin x (c) x2 + x + 1
The table to the right shows the demand schedule for Saras Scones. Calculate Saras marginal revenue for each quantity demanded. Compare Saras marginal revenue and price. In what type of market does...
Sabrina Ederly worked as a reporter and contributing editor for Rolling Stone magazine. Ederly intended to write an article for the magazine that focused on the alleged rape of a University of...
Lauren Yost & Co., a medium-sized CPA firm, was engaged to audit Stuart Supply Company. Several staff were involved in the audit, all of whom had attended the firm's in-house training program on...
What should you do if you are on the coast and hear a tsunami siren?
Tony and Suzie graduate from college in May 2021 and begin developing their new business. They begin by offering clinics for basic outdoor activities such as mountain biking or kayaking. Upon...
Outline the steps in the STP process. What are some of the key decisions marketers have to make at each step?
Describe the segmentation bases you think Coca-Cola used to develop its target segment. What kinds of products do you think this segment was buying before Coca-Cola introduced its Coke Zero brand?...
List the major stock market indexes and explain what they tell us.
Popping Pops makes two types of popcorn. There is limited time available in the popper. The Cheddar version takes 0.40 hours per bag, while the Caramel takes 0.20 per bag. Information about the...
Learn to build a basic business case by using data analysis techniques and interpreting and presenting their results. Techniques include weighted values, NPV calculation and comparison, sensitivity...
Credit Card B (For Clothes) $ 5,000 Nate's Student Loan Balance (Federal) $55,000 Cash on Hand $ 1,200 Personal Property $ 3,000 Credit Card D (For Misc. Items) $ 2,100 Nate's - Car Loan Balance...
At the beginning of the month, Supplies were $500. During the month, the company purchased $400 of supplies. At month's end, November 30, $300 of supplies were still on hand. a. What was the cost of...
Which side of the t - square is a business account? Explain.
On the basis of statistics from the previous 3 years, a maternity ward states that 97% of patients say they are satisfied with their birthing experience. If 100,000 patients gave birth in that...
Under what conditions is the following SQL statement valid?
What are some of the potentially ethically troubling and illegal situations facing professional salespeople, and how should they deal with them?
Why would Gillette use a company sales force, while a small independent manufacturer of organic shaving cream uses manufacturer's representatives?
Go to Salesforce.com's You Tube channel at www.youtube.com/user/salesforce. Watch a few of the short videos and discuss how the tools described would help you as a salesperson?
Vanguard Corporation issued $8,000,000 of 10% bonds on September 1, 2023, due on September 1, 2029. The interest is to be paid twice a year on August 31 and February 28. The bonds were sold to yield...
If football matches were shortened form 90 minutes to 45 minutes, would you expect more uncertainty of outcome or less? Refer to any sports economic theories.
The Canadian Restaurant Association states that the restaurant industry has an economic effect of more than $1.7 trillion annually, with every dollar spent in restaurants generating an estimated...

List the bases that can be used to segment a market for a product or service. Which

Question:

Step by Step Answer:

The four key bases are geographic demographic psycho...View the full answer

Marketing

Students also viewed these Business questions