Explain the difference between positioning and a positioning statement. Why do you think marketers find market positioning

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Explain the difference between positioning and a positioning statement. Why do you think marketers find market positioning one of the most difficult aspects of the STP process? How can marketers try to influence the positioning of their products or services in the market place?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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