List the four types of targeting strategies companies can use to serve selected market segments. What are
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List the four types of targeting strategies companies can use to serve selected market segments. What are the main points to consider before selecting one or more of these strategies? What are the advantages and disadvantages of each strategy and how can competitors influence the strategy a company chooses?
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Strategy Description Advantages Disadvantages Undifferentiated Same product offering to every...View the full answer
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