Marks, a Canadian company that currently operates mainly in the B2C market, has hired you as their

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Mark’s, a Canadian company that currently operates mainly in the B2C market, has hired you as their government-business relations officer with the primary task of helping the company move into the B2B marketplace selling its merchandise primarily to government departments. Explain how you would go about getting Mark’s ready to do business with the Canadian government. Hint: you will find tons of helpful information on the website of Public Works and Government Services Canada (http://www.pwgsc.gc.ca), Business Access Canada http://contractscanada.gc.ca), and Strategis Canada (http://strategis.ic.gc.ca/).

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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