Question: Procter & Gamble has made a substantial commitment to foreign markets, especially in Latin America. Its actions may be described as a globalization of marketing.

Procter & Gamble has made a substantial commitment to foreign markets, especially in Latin America. Its actions may be described as a “globalization of marketing.”

Describe how a shoe manufacturer (e.g., Wolverine World Wide) would go from domestic marketing to limited exporting, to international marketing, and finally to a globalization of marketing. Give examples of some activities that might be involved in this process.

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