The seven criteria for describing a nations economy introduced at the beginning of this chapter can be

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The seven criteria for describing a nation’s economy introduced at the beginning of this chapter can be combined in a number of different ways. For example, the United States can be characterized as follows:

  • Type of economy: advanced industrial state
  • Type of government: democracy with a multiparty system
  • Trade and capital flows: incomplete free trade and part of a trading bloc
  • The commanding heights: mix of state and private ownership
  • Services provided by the state and funded through taxes: pensions and education, but not health care
  • Institutions: transparency, standards, no corruption, a free press, and strong courts
  • Markets: free market system characterized by high-risk/high-reward entrepreneurial dynamism


Use these seven criteria (p. 44) to develop a profile of one of the BRICS nations, or any other country that interests you. What implications does this profile have for marketing opportunities in the country?

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Related Book For  answer-question

Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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