There are so many changes taking place in the macroenvironment that it is impossible for an organization

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There are so many changes taking place in the macroenvironment that it is impossible for an organization to keep track of them all. Make three suggestions regarding how organizations might manage their environmental scanning activities.

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Foundations Of Marketing

ISBN: 9781526849007

7th Edition

Authors: John Fahy, David Fahy Jobber

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Question Posted: Jan 27, 2024 10:03 PM

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There are so many changes taking place in the macroenvironment that it is impossible for an organization

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The macro environment of an organization refers to external factors that largely influence its operations but are typically beyond its control These f...View the full answer

Foundations Of Marketing

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