What benefits do marketing managers gain from planning? Is planning necessary for long-run survival? Why or why

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What benefits do marketing managers gain from planning? Is planning necessary for long-run survival? Why or why not?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:16 AM

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What benefits do marketing managers gain from planning? Is planning necessary for long-run survival? Why or why

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Planning helps marketing managers define their strategy in light of resourc...View the full answer

Foundations of Marketing

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