Those companies from which you purchase products and services are not pure sellers of services, nor are

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Those companies from which you purchase products and services are not pure sellers of services, nor are they pure sellers of products. What services does Home Depot provide? What goods does a health club provide?

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:50 AM

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Those companies from which you purchase products and services are not pure sellers of services, nor are

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The serviceproduct continuum concept discussed in this chapter notes that a company can be service ...View the full answer

Marketing

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