Which of the following represents the most fundamental difference between a product and a service? a. Heterogeneity

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Which of the following represents the most fundamental difference between a product and a service?

a. Heterogeneity

b. Tangibility

c. Perish-ability

d. Serviceability

e. Inseparability

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:50 AM

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Which of the following represents the most fundamental difference between a product and a service? a. Heterogeneity

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Marketing

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