Visit Godiva (www.godiva.com) and Hersheys (www.hersheys.com). What value do these chocolatiers provide customers? How is the value

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Visit Godiva (www.godiva.com) and Hershey’s (www.hersheys.com). What value do these chocolatiers provide customers? How is the value proposition different?

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:36 AM

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Visit Godiva (www.godiva.com) and Hersheys (www.hersheys.com). What value do these chocolatiers provide customers? How is the value

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They might suggest that Godiva provides value because of th...View the full answer

Marketing

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