Visit the Harley-Davidson Web site (www.harley-davidson.com) and review the information provided about its Harley Owners Group (HOG).
Question:
Visit the Harley-Davidson Web site (www.harley-davidson.com) and review the information provided about its Harley Owners Group (HOG). Describe the efforts the company makes to maintain customer loyalty through its programs. What are the benefits to HOG members? Discuss how these measures might be effective in creating value for members.
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The HarleyDavidson Web site shows how programs like HOG help the compan...View the full answer
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