Explain how marketers may use NAICS Codes to segment B2B markets. List two other ways marketers may

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Explain how marketers may use NAICS Codes to segment B2B markets. List two other ways marketers may use to segment B2B markets. Support your answer with appropriate examples.

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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