What is a perceptual map? How is it used in developing positioning strategies or to identify market
Question:
What is a perceptual map? How is it used in developing positioning strategies or to identify market opportunities?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 65% (23 reviews)
A perceptual map displays in two or more dimensions the position of product...View the full answer
Answered By
Somshukla Chakraborty
I have a teaching experience of more than 4 years by now in diverse subjects like History,Geography,Political Science,Sociology,Business Enterprise,Economics,Environmental Management etc.I teach students from classes 9-12 and undergraduate students.I boards I handle are IB,IGCSE, state boards,ICSE, CBSE.I am passionate about teaching.Full satisfaction of the students is my main goal.
I have completed my graduation and master's in history from Jadavpur University Kolkata,India in 2012 and I have completed my B.Ed from the same University in 2013. I have taught in a reputed school of Kolkata (subjects-History,Geography,Civics,Political Science) from 2014-2016.I worked as a guest lecturer of history in a college of Kolkata for 2 years teaching students of 1st ,2nd and 3rd year. I taught Ancient and Modern Indian history there.I have taught in another school in Mohali,Punjab teaching students from classes 9-12.Presently I am working as an online tutor with concept tutors,Bangalore,India(Carve Niche Pvt.Ltd.) for the last 1year and also have been appointed as an online history tutor by Course Hero(California,U.S) and Vidyalai.com(Chennai,India).
4.00+
2+ Reviews
10+ Question Solved
Related Book For
Question Posted:
Students also viewed these Business questions
-
How and why would a retailer use micro-marketing?
-
What do you think are some of the differences between qualitative data collection methods, which are mainly exploratory, and quantitative research methods, which are more conclusive in nature? Which...
-
You have recently been hired to join the product development group of a cosmetics company. The firms brand is a top-selling, high-end line of cosmetics. The head of the development team presents...
-
The top 5 stocks in the S&P 500 index, when ranked by market capitalization, make up 22% of the total market capitalization of the S&P 500 index. Numerical estimates of the mean (or expected) rates...
-
Find all points on the graph y = tan2 x where the tangent line is horizontal.
-
We saw in the previous chapter that if a function s(t) gives the position of an object at time t, the derivative gives the velocity, that is, v(t) = s(t). For each position function in Exercises ,...
-
Dr. Walter Sullivan was one of several plastic surgeons in Las Vegas visited by Julie Jones. Jones, an exotic dancer, sought plastic surgery to improve her ability to make money in her profession....
-
Bug-Off Exterminators provides pest control services and sells extermination products manufactured by other companies. The following six-column table contains the company's unadjusted trial balance...
-
Discuss the differences between (Data Definition Language) DDL and (Data Manipulation Language) DML using SQL example.?
-
5.18 Length of a movie on Netflix. Flixable reports that Netflix's U.S. catalog contains almost 4000 movies.2 You are interested in determining the average length of these movies. Previous studies...
-
List four types of strategies companies could use to position their products or services in the marketplace. When Home Depot says, you can do it, we can help, what type of positioning is it striving...
-
Why should marketers consider repositioning their brand? Explain what is meant by repositioning and what are the major challenges and risks inherent in repositioning.
-
If good 1 is a neutral, what is its marginal rate of substitution for good 2?
-
Use the Burland-Burbidge method to estimate the expected settlement for a square footing. 8 ft. by 8 ft in plan, that is at the interior of a building. Footing thickness is to be assumed to be 2 ft....
-
Completely detCompletely determined, based on analysis, whether the organization is believed to meet its financial goals, the outlook for growth and sustainability, and thoroughly explained your...
-
Wildhorse Co . reports the following ledger account balances at June 3 0 , 2 0 2 5 : Cash $ 1 0 8 8 Accounts receivable 2 9 8 8 Inventory 3 8 1 4 Prepaid rent 9 6 Equipment 4 3 0 Accumulated...
-
Ilvertown operates several silver mines across the country. On January 1, 2023, it paid $3,067,000 cash to purchase a silver mine with an estimated residual value of $558,000. The company also...
-
Given the following details from a log file that survived a crash. Assuming that a log-based recovery scheme is in place with checkpointing, answer the questions below. Questions: EX ce E ice (a) (7...
-
State the conditions that make two outcomes complementary.
-
Find i 0 (t) for t > 0 in the circuit in Fig. 16.72 . 2 + Vo 1 7.5e-2t u(t) V ( +) 4.5[1 u(t)]V 0.5v. 1H
-
There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. But buying a car focuses more on the product, whereas renting involves the...
-
Go to the websites of J. Crew (www.jcrew.com), JCPenney (www.jcpenney.com), and American Eagle Outfitters (www.ae.com) and shop for a pair of khaki pants. Evaluate your shopping experience at each...
-
Why are store-based retailers aggressively pursuing sales through Internet channels?
-
Saskatewan Can Company manufactures recyclable soft-drink cans. A unit of production is a case of 12 dozen cans. The following standards have been set by the production-engineering staff and the...
-
Assume that you hold 100 Vodacom shares which you intend to sell in a month's time. To protect yourself from future price risks, you then decided to construct a covered call strategy using a call...
-
The four people below have the following investments. Invested Amount Interest Rate Compounding Jerry Elaine $ 11,900 12% Quarterly 14,900 10 Semiannually 21,900 6 Annually 17,900 8 Annually George...
Study smarter with the SolutionInn App