You have recently been hired to join the product development group of a cosmetics company. The firm’s brand is a top-selling, high-end line of cosmetics. The head of the development team presents research that indicates “tween” girls, aged 11 to 15 years, are very interested in cosmetics and have money to spend. The company decides to create a line of tween cosmetics, adapted from the existing adult line. As the product moves through development, you notice that the team seems to be leaning toward a very edgy and sexual theme for the line, including naming the various products “envy,” “desire,” “prowess,” and “fatal attraction.” Is this strategy appropriate for tween girls?