What is meant by integrated marketing communications? Explain the advantages of taking an integrated approach to marketing

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What is meant by integrated marketing communications? Explain the advantages of taking an integrated approach to marketing communications.

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Foundations Of Marketing

ISBN: 9781526849007

7th Edition

Authors: John Fahy, David Fahy Jobber

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Question Posted: Jan 27, 2024 10:03 PM

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What is meant by integrated marketing communications? Explain the advantages of taking an integrated approach to marketing

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Integrated Marketing Communications IMC is a strategic approach used for brand communications where different marketing channels are used to reinforce ...View the full answer

Foundations Of Marketing

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