What is meant by the phrase global strategic partnership? Discuss how this form of market-entry strategy differs

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What is meant by the phrase global strategic partnership? Discuss how this form of market-entry strategy differs from more traditional forms such as joint ventures.

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Feb 18, 2020 08:16 AM

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What is meant by the phrase global strategic partnership? Discuss how this form of market-entry strategy differs

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The term refers to crossborder partnerships that are ambitious reciprocal and may include ...View the full answer

Global Marketing

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