What is the AIDA Model? How does the AIDA model facilitate the planning and execution of marketing

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What is the AIDA Model? How does the AIDA model facilitate the planning and execution of marketing communications?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:42 AM

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What is the AIDA Model? How does the AIDA model facilitate the planning and execution of marketing

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The AIDA Model refers to the series of mental stages or steps that marketing communication...View the full answer

Marketing

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