Why is intangibility described as the most fundamental difference between products and services?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:24 AM

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Why is intangibility described as the most fundamental difference between products and services?

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Products can be seen heard touched and tasted allowing consumer...View the full answer

Marketing

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