You are hired by a career consulting firm for new college graduates that promises to market them

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You are hired by a career consulting firm for new college graduates that promises to market them to high-paying employers. Job seekers pay a fee for the service, plus a finder’s fee if the consultant places them in a position. The firm aggressively markets its services and has achieved a large client base. However, you soon learn that the consultant takes submitted resumes and posts them to a variety of online job search engines, without ever contacting employers on its clients’ behalf. The CEO, a recent college graduate, tells you that the firm never actually promises it will contact potential employers but only that it has access to them. What do you think of the career consulting firm’s practices? 

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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