You are the owner of a mid-sized company (about 450 employees) that has a call centre that

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You are the owner of a mid-sized company (about 450 employees) that has a call centre that specialises in providing 24 hours a day technical support for individual computer owners. On day a sales rep from either Dell, HP or Lenovo approaches you with a business proposal that goes something like this: If you buy all your computer supplies from us, we will make you our exclusive call centre operator for all of Ontario and Quebec. Assume that all the conditions of the offer made to you are favourable. Will you accept the offer? Do you think that accepting such and offer is ethical?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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