Soda sales are declining, but big drinks companies are fighting back with a more finely-tuned selection of
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Soda sales are declining, but big drinks companies are fighting back with a more finely-tuned selection of product targeting smaller consumer niches. As the total market is expected to grow at 6 percent over the next seven years, Coke aims to take a larger share than its competitors.
What is the game that Coke and its competitors will play over the next few years?
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Coke and its competitors will play a product development and marketing game introducing n...View the full answer
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