. A project sponsor is not comfortable with the quality level of the project. He instructs the project manager to come up with quality standards and to improve quality. The project manager, however, is concerned about the effect of quality improvements on the project. Which best describes the results of an increase in quality in the long run?

a) Reduced productivity and an increase in overall product or service cost

b) Reduced productivity and no change to cost effectiveness or cost risk

c) Increased productivity, decreased cost effectiveness and increased cost risk

d) Increased productivity, increased cost effectiveness and decreased cost risk