1. What activities can be centralized when marketing a product globally? (Expand your list beyond those mentioned...

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1. What activities can be centralized when marketing a product globally? (Expand your list beyond those mentioned in the case.)

2. How is Kobo doing? Use Internet sources to investigate market penetration by number of countries and units sold. How has the e-book business done? (Be sure to differentiate e-books from the e-reader.)

3. Has the sale of Kobo been good for Indigo?

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The Future of Business

ISBN: 978-0176570255

5th edition

Authors: Norm Althouse, Laura Allan, Christopher Hartt

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Question Posted: May 20, 2019 07:55 AM

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1. What activities can be centralized when marketing a product globally? (Expand your list beyond those mentioned...

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The Future of Business

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