1. Evaluate the price level of Gillettes Fusion. 2. Discuss whether it is possible for Gillette to...
Question:
1. Evaluate the price level of Gillette’s Fusion.
2. Discuss whether it is possible for Gillette to standardize pricing across borders for its new five blade Fusion. Which factors would favour price standardization and which factors would favour price differentiation?
Headquartered in Boston, Massachusetts, the Gillette Company (www.gillette.com) is the world leader in male grooming products, including blades, razors and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and depilatory devices. The company is the world’s top seller of writing instruments and correction products, toothbrushes and oral care appliances.
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1 The price level of Fusion is above the competitors level but it can ...View the full answer
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