Question: 1. Was it a good idea to shift the Henkel organization from a more product to a more customer-centric approach? 2. What are the challenges

1. Was it a good idea to shift the Henkel organization from a more product to a more customer-centric approach?

2. What are the challenges of being a customer-driven multinational that serves both B2B and B2C customers?

3. How can Henkel further intensify the B2B relation with its key global customers?

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1 Henkel generated a high turnover in 2007 from their three main product categories Laundry Home Care Cosmetics Toiletries and Adhesives Technologies ... View full answer

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1. Was it a good idea to shift the Henkel organization from a more product- to a more customer-centric approach?

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