1. What are the main advantages and disadvantages for Arcus

1. What are the main advantages and disadvantages for Arcus of using export modes, compared to other entry modes, for its Linie Aquavit?

2. What should be Arcus’ main criteria for selecting new distributors or cooperation partners for Linie Aquavit in new markets?

3. Would it be possible to pursue an international branding strategy for Linie Aquavit?

4. Which brand should be the major brand for the US market: Linie Aquavit or Vikingfjord Vodka?

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