1. What are the main advantages and disadvantages for Arcus of using export modes, compared to other...

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1. What are the main advantages and disadvantages for Arcus of using export modes, compared to other entry modes, for its Linie Aquavit?

2. What should be Arcus’ main criteria for selecting new distributors or cooperation partners for Linie Aquavit in new markets?

3. Would it be possible to pursue an international branding strategy for Linie Aquavit?

4. Which brand should be the major brand for the US market: Linie Aquavit or Vikingfjord Vodka?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

Question Posted: Dec 10, 2018 06:09 AM

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1. What are the main advantages and disadvantages for Arcus of using export modes, compared to other...

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1 Advantages Flexible mode Lowrisk mode Low investment mode Disadvantages Low control The question i...View the full answer

Global Marketing

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