Among the newest global brands are the video game companies. Go to the following four Web sites and investigate the new products offered by these leading game makers. What strategies can you suggest for the companies to protect their products from piracy? Do the companies make any statements themselves about intellectual property on their Web sites?

Sega                    (http://www.sega.com)

Sony                    (http://www.sony.com)

Nintendo            (http://www.nintendo.com)

Atari                    (http://corporate.atari.com/)