The vast Consumer Electronics Show (CES; is the premier promotional event in the industry. More than 130,000

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The vast Consumer Electronics Show (CES; is the premier promotional event in the industry. More than 130,000 industry insiders from all over the world come to see the exciting new products on display from nearly 1,500 companies-everything from video game gadgets to Internet-enabled refrigerators with built-in computer screens. You've just stumbled on a video game controller that has a built-in webcam to allow networked gamers to see and hear each other while they play. Your company also makes game controllers, and you're worried that your customers will flock to this new controller-cam. You need to know how much buzz is circulating around the show: Have people seen it? What are they saying about it? Are they excited about it?
Your task: Compose a text message to your colleagues at the show, alerting them to the new controller-cam and asking them to listen for any buzz it might be generating among the attendees at the Las Vegas Convention Center and the several surrounding hotels where the show takes place. Here's the catch: Your text-messaging service limits messages to 160 characters, including spaces and punctuation, so your message can't be any longer than this.8
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Excellence in Business Communication

ISBN: 978-0136103769

9th edition

Authors: John V. Thill, Courtland L. Bovee

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