Go to the Daimler Web site (http://www.daimler.com/) and investigate the companys branding strategy. Notice that the company
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Go to the Daimler Web site (http://www.daimler.com/) and investigate the company’s branding strategy. Notice that the company has manufacturing facilities around the world and they have plants in North America. Write a report on your conclusions about the branding strategies of Daimler. Also see: Automotive Industries (http://www.ai-online.com/) and WardsAuto.com (http://www.wardsauto.com/).
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D aim ler is one of the world s leading automotive companies with a presence in nearly every region ...View the full answer
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Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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