Browse through a recent issue of The Economist. As you may know, The Economist has regional editions.

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Browse through a recent issue of The Economist. As you may know, The Economist has regional editions. Most of the ads target an international audience (regional or global). Pick four ads and carefully examine each one of them. Who is being targeted in each print ad? What sort of positioning is being used?

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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