Explain the currency pass-through issue. When the dollar weakens against the euro, what factors will determine how

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Explain the currency pass-through issue. When the dollar weakens against the euro, what factors will determine how much a German exporter to the United States should absorb of the losses and how much of these losses should passed on to its U.S.-based clients.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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