Explain the structure of the advertising industry, and describe the difference between agency holding companies and individual

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Explain the structure of the advertising industry, and describe the difference between agency holding companies and individual agency brands.

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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Question Posted: Feb 06, 2024 06:00 AM

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Explain the structure of the advertising industry, and describe the difference between agency holding companies and individual

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The advertising industry has a hierarchical structure that begins with clients who want to advertise their products or services passes through various ...View the full answer

Global Marketing

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