Go to the following Web sites and determine which of the following firms would be classified as
Question:
Go to the following Web sites and determine which of the following firms would be classified as multinationals. Please explain what information you obtained led you to that conclusion. Remember this appraisal should be based on what you found not what you think (or previously thought).
a. Hitachi (http://www.hitachi.com)
b. Siemens (http://www.siemens.com)
c. Federal Express (http://www.fedex.com)
d. Zara (http://www.zara.com)
e. Benetton (http://www.benetton.com)
Step by Step Answer:
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen