How do the ethnocentric, polycentric, and geocentric pricing strategies differ? Which would you recommend to a company

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How do the ethnocentric, polycentric, and geocentric pricing strategies differ? Which would you recommend to a company that has global market aspirations?

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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Question Posted: Feb 06, 2024 06:00 AM

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What is the difference among ethnocentric, polycentric, and geocentric pricing strategies? Which would you recommend to a company that has global market aspirations?
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How do the ethnocentric, polycentric, and geocentric pricing strategies differ? Which would you recommend to a company

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Ethnocentric polycentric and geocentric pricing strategies refer to the different approaches that companies use to price their products or services in ...View the full answer

Global Marketing

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