One of the best sources for new information about competition among global firms is Business Week magazine.

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One of the best sources for new information about competition among global firms is Business Week magazine. Go to the Business Week home page at (http://www.businessweek.com) and identify three global firms that you perceive to be in competition with one another. Once you have done this, identify what you perceive to be their primary strategy or strategies to meet their competition. Be sure to remember the discussion used in your chapter on strategy formulation and types of strategies that might be used. Describe how you diagnosed their strategy formats. If necessary, you can limit your search to only one product line. Report your findings in a written format.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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