The world is moving closer to an era of free trade and global economic interdependence. The worldwide

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The world is moving closer to an era of free trade and global economic interdependence. The worldwide reduction in tariff and non-tariff barriers and the increasing levels of world trade are testimony to this fact. These reductions in trade barriers will in the very near future make free trade zones an anachronistic concept. Hence, if you were making an investment decision, on behalf of your company, to establish a manufacturing facility in a developing country, placing too much emphasis on investing in free trade zones may be a short-term workable proposition, but a long-term mistake. Do you agree or disagree with this statement? Give reasons for your answer.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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