Using five click-and-mortar stores from the U.S and other countries, investigate their operations and Internet-related strategies in
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Using five click-and-mortar stores from the U.S and other countries, investigate their operations and Internet-related strategies in North America.
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Around 60 of shoppers use the Internet at some stage of the shopping process to research compare or ...View the full answer
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Related Book For
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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