Question: Report Format Market analysis Business - Pizza Vending Machine - Target Place : Universities 1. Target Market University Students in the UK University food 2.

Report Format

Market analysis

Business - Pizza Vending Machine - Target Place : Universities

1. Target Market

University Students in the UK

University food

2. Potiential Customers

3. Barrier of entry

Investment (a project that requires a substantial investment)

Technology (sophisticated technology a website is not one, knowing how to process uranium is)

Brand (the huge marketing costs required to get to a certain level of recognition)

Regulation (licences and concessions in particular)

Access to resources (exclusivity with suppliers, proprietary resources)

Access to distribution channels (exclusivity with distributors, proprietary network)

Location ( University)

4 . Competition

Universities Cafes

University restaurants

5. Market needs

18,510 students, 65% UK students and 35% overseas students. (UoS 2020)

Around 5,000+ students live on-campus.

This increases the market demand for close-by & delicious food, such as an exclusive Pizza vending machine near you!

850 Words

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