Colgate-Palmolive Company operates two product segments. Go to the company Web site (http://www.colgatepalmolive.com), and then click on the “For Investors” link.

From there, go to the SEC filings and select “10-K reports.” Select the Annual Report filed February 20, 2014, for the year ended December 31, 2013. The necessary information will be in Note 15 (pages 86–89).

Requirements 

1. What are the two product segments? Gather data about each segment’s net sales, operating income, and identifiable assets for 2013.

2. Calculate ROI for each segment for 2013.

3. Which segment has the highest ROI? Explain why.

4. If you were on the top management team and could allocate extra funds to only one division, which division would you choose? Why?