1. What seems to be Muhtar Kent’s attitude toward Coca Cola’s local communities, its brands and its people?

2. Using Theory X, Theory Y, describe Mr. Kent’s Management Attitude.

3. What determinants of job satisfaction are addressed by Mr. Kent in his description of the firm?

4. Does Coca-Cola help develop employees’ self-concept?

5. How are values illustrated in this case?

6. Coca Cola and Mr. Kent’s vision statement and manifest for growth currently does not seem to directly address the issue of spirituality in the workplace. What guidelines could he and Coca Cola employ to rework these statements to address the issue of workplace spirituality?

7. Coca Cola is a multinational corporation (MNC). What level of moral development and global corporate social responsibility (GCSR) does Coca Cola and Mr. Kent seem to be operating on?

8. How does Coca Cola’s vision statement and manifest for growth deal with the issue of human relations (Chapter 1)?

9. Is Coca Cola a learning organization (Chapter 2)?