Question: In what way does this case study relate to lateral relations? What do you think of the logic behind the decision of Logan and Parsons

  1. In what way does this case study relate to lateral relations?
  2. What do you think of the logic behind the decision of Logan and Parsons to pass over Pete Gupta?
  3. What tactics should Gupta use if the wants to reverse his image as a lone wolf?
  4. How ethical was it for the co-founders to listen to “buzz” about Gupta to help them reach their decision?

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