What is the content adjacency problem? Why does it occur? What classifications of websites might be particularly
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What is the content adjacency problem? Why does it occur? What classifications of websites might be particularly susceptible to the content adjacency problem? What can advertisers do to minimize the likelihood that a content adjacency problem will occur?
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The content adjacency problem in the context of online advertising refers to situations where an advertisers ads are displayed alongside or within content that is inappropriate controversial or contra...View the full answer
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Related Book For 
Information Systems A Managers Guide To Harnessing Technology Version 7.0
ISBN: 9781453394045
1st Edition
Authors: John Gallaugher
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