Which types of fraud can be attempted against search advertising? Which are perpetrated over its ad network?

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Information Systems A Managers Guide To Harnessing Technology Version 7.0

ISBN: 9781453394045

1st Edition

Authors: John Gallaugher

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Question Posted: Oct 27, 2023 09:52 PM

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Which types of fraud can be attempted against search advertising? Which are perpetrated over its ad network?

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There are two main types of fraud that can be attempted against search advertising impression fraud and click fraud Impression fraud is when someone c...View the full answer

Information Systems A Managers Guide To Harnessing Technology Version 7.0

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